This World Play Day, we’re encouraging families to rediscover the power of play.

South African parents strongly recognize the importance of play, yet modern pressures on time and attention leave less room for shared family moments than ever before. But, research from the LEGO® Play Well Report shows that just five hours of playtime a week boosts family happiness and wellbeing.

Pledge below to join the Never Stop Playing movement, and commit to half an hour of uninterrupted play as a family.